The DOmedia Platform

One platform. Every step of the OOH buy.

From discovery to contract to proof-of-performance — plan, buy, and measure out-of-home media without leaving DOmedia.

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Planning & Inventory

Find the right inventory, fast.

Search and compare 1.5M+ OOH assets across every major market and format — billboards, transit, digital — in one interface. Filter by geography, audience, and format to build a media plan without juggling spreadsheets or seller calls.

  • All formats, all major markets, one search
  • Audience and geo targeting
  • Side-by-side inventory comparison
DOmedia inventory search and filter interface

Mapping

See every asset in context, not just on a list.

Every plan opens on an interactive map with the same navigation tools you already know from Google Maps — pan, zoom, satellite view, and street view for any mapped asset. Layer on the data that actually helps you decide.

  • Demographic shading powered by U.S. Census data, by any demographic you choose
  • Measure distance from one location to another right on the map
  • Custom KML layers to outline markets, zip codes, or client-defined territories
  • Color-code pins by vendor, format, market, or audience
  • Automatic clustering keeps dense markets (1,500+ locations) easy to navigate
DOmedia map view with demographic shading, distance rings, and clustered asset locations

RFP

Send one RFP, hear back from every vendor.

Build your brief, then send the RFP to every relevant media seller at once — no separate emails, no separate phone calls. Availability comes back into the same workspace, and select vendors return real-time availability, so you know what's actually open before you build the plan around it.

  • One RFP reaches every matched vendor at once
  • Real-time availability from participating vendors
  • Responses land back in the same plan you started from

Buying & Contracting

From RFP to signed contract — automatic.

Turn accepted offers into contracts without leaving the platform. Principal buying deals, programmatic DOOH, and traditional negotiated buys all run through the same workflow. Need to make a change after the contract's out? Revisions are simple to make, and both sides stay in sync automatically — no re-sending PDFs or reconciling two versions by hand.

  • Streamlined RFP-to-contract workflow
  • Client authorization built into the contracting flow
  • Easy revisions that keep buyer and seller in sync

Traffic

Posting instructions, tied straight to the contract.

Once a contract is signed, generate posting instructions directly from it — no rebuilding creative specs or install details from scratch. Instructions can be created and issued at the contract or campaign level, and each one tracks the full lifecycle of the install: design and creative, shipping and tracking, proof-of-install photos, and completion reporting, all tied back to the contract that spawned it.

  • Generate posting instructions in bulk, straight from a campaign's contracts
  • Design, shipping, and install details prefill from the contract
  • Proof-of-install photos and completion reports tracked in one place
  • Issuing a posting instruction automatically notifies the vendor
DOmedia posting instructions dashboard

Measurement & Reporting

Every number, remembered — so you can act on it.

Build your team's institutional knowledge as you buy — historical rates, budget vs. actual spend, and performance data all live in one place instead of scattered spreadsheets. That history feeds forecasting for what's next, and real-time tracking means you're reacting to what's happening now, not waiting on a report to find out.

  • Historical rate data, saved and searchable across every past buy
  • Budget vs. actual tracking, updated as spend happens
  • Forecasting built on your own campaign history
DOmedia Spend Insights report showing planned, budgeted, and actual spend by month and quarter

Integrations & API

Fits into the stack you already run.

DOmedia connects to the systems agencies and brands already use, and offers direct API access for teams who want to build their own workflows on top of DOmedia data.

  • Integrates with Mediaocean, FreeWheel/SBMS, Microsoft Dynamics, Oracle NetSuite, and Intuit QuickBooks
  • Developer API access to manage OOH inventory, keep images current, deliver proof of performance, and pull data into your own internal tools

Programmatic

Guaranteed campaigns, complemented by real-time bidding.

Programmatic runs alongside your guaranteed buys as an automated, auction-based way to fill in the gaps. Set a budget and a max bid, and the platform bids into available inventory in real time — your ads keep running until the budget's spent, with reports that update continuously, as often as every ten minutes.

  • Non-guaranteed and guaranteed line items in the same campaign
  • Filter available inventory by location, venue type, audience, resolution, and more
  • Deals/PMPs let vendors offer your agency privately-negotiated inventory at a set floor price
  • Reporting updates continuously so you can see spend pace and adjust bids in-flight
DOmedia programmatic line item setup screen

Intelligence

Smarter planning, powered by AI.

Predictive insights surface the inventory and timing most likely to perform, so plans get built on data instead of guesswork.

See it running on your next campaign.

Talk to our team and get a walkthrough tailored to your side of the buy.

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